Defining our design direction through workshops

During our rebrand, I noticed that designers were using "does this feel like SP" as a reference for design. However, what content creators and designers meant by that was highly individual. So, I took the lead in organising a series of workshops to define clear principles for our new brand direction.

Icreased collaboration 🤝

As a result, our discussions improved, creating more coherent outputs and making it way easier to give and recive feedback.

Modular design system for multiple departments

Since the design system would be utilised by various teams using different parts of the design system, I divided it into separate modules. This reduced clutter and simplifying the work process for any given design project.

Creating value for the marketing team ✨

To encourage content creators to use the design system, the marketing module focused on eliminating repetitive tasks. Close collaboration during the rollout and quickly updating bugs were key factors to create engagement.

A design system that can adapt

As we kept adjusting brand colors continuously, the design system needed to be flexible to adapt to our evolving direction.

Design tokens ✨

To accomplish this, I used semantic tokens to easily change color on specific groups of elements.